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Wheelhouse Associates

We forge connections between people, companies and organizations through fundraising, volunteer and staff development, training and management, and telling stories that inspire and motivate.

Startup Room

Advancing Your Organization's Revenue, Profile, Mission and Values

Fundraising Consultation and Implementation


* Revenue generation, volunteer and staff development, and management services 
* Grant, sponsorship and foundation proposal writing and presentations
* Peer-to-peer fundraising development, coaching and incentive management
* Special event and event experience development, planning and management 
* Capital campaigns
Donor and supporter database management, gift processing and acknowledgment
* Sponsorship, partnership and strategic alliance development and activation


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Email Marketing
Content Creation and Management
Websites, Blogs, eNewsletters
Online and print articles
Media Relations
Celebrity Engagement

Volunteer and Staff Development

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Strategic and Operational Planning and Execution:
* Volunteer, executive and staff development, training, coaching and management
* Meeting Facilitation: Board and staff retreats
* Storytelling development and training for volunteers and staff

Back-Office Help and Interim Staffing

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We can take care of all of the management and administrative tasks that are bogging down your day-to-day operations.  Ask us how we can help on an interim or long-term basis!


About Us

Wheelhouse Associates is led by Marty Siederer, a respected non-profit professional who is motivated by initiatives and projects that:

  • Forge connections between people and organizations

  • Unlock the potential to grow organizations through

    • Revenue generation

    • Training, coaching and mentoring volunteers and staff

    • Crafting and sharing stories that inspire and motivate others to help     

Marty’s experience and accomplishments are highlighted by his tenure with The Leukemia & Lymphoma Society, where he helped build the Leukemia Cup Regatta campaign from two events in 1993 raising $30,000 into an international force that raised over $73 million and galvanized support from a wide range of individuals, companies, foundations, communities and organizations.  Along the way, Marty has brought volunteers and staff from all walks of life to work towards a common purpose.   He has also served as the executive director of the Crohn's & Colitis Foundation's New Jersey Chapter and development manager for CASA of Mercer and Burlington Counties (NJ).  Marty's current projects include serving as:


Marty is a freelance writer for publications such as Sailing World and Cruising World magazines, and 1766, the Rutgers Alumni Association's magazine and eNewsletter.  He is a volunteer mentor for SCORE Princeton and a member of AARP's New Jersey Chapter speakers bureau. 

Marty is a Rutgers University Senator, and serves as co-chair of the Rutgers Alumni Association’s Communications Committee.  He is a past president of the Livingston Alumni Association and Rutgers Alumni Association, and a past member of the Rutgers University Alumni Association’s Board of Directors. 

Awards and Recognition
Volunteer Service:

  • Loyal Son of Rutgers - Rutgers Alumni Association, 2009

  • Scarlet Oak Meritorious Service Award - Rutgers Excellence in Leadership, 2011

  • President’s Award - Rutgers Alumni Association, 2016

  • Walter Seward Rutgers Spirit Award, 2023


  • Pennsylvania Delaware New Jersey Distance Learning Association, 2006 Excellence at Work and Education Award

Our core values:

  • Help others succeed through education, communication and revenue development 

  • Do whatever it takes to overcome obstacles and challenges to get the job done

  • Follow the highest code of ethics

  • Have fun along the way!

Stand Up Meeting

Contact Us

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