ADVANCING YOUR ORGANIZATION'S MISSION
FUNDRAISING CONSULTATION AND IMPLEMENTATION
Donor and Constituent Outreach
Strategic and Operational Planning
Peer to Peer Fundraising
Campaign/Event planning and implementation
Donor and event participant recognition programs
COMMUNICATIONS
Email Marketing
Content Creation and Management
Websites, Blogs, eNewsletters
Online and print articles
Media Relations
Celebrity Engagement
VOLUNTEER AND STAFF DEVELOPMENT
In-person/virtual volunteer and staff training and development
Mentorship Development
Meeting Facilitation
Development and presentation of educational curricula for all audiences
BACK-OFFICE SUPPORT
We can take care of all of the management and administrative tasks that are bogging down your day-to-day operations. Ask us how we can help!
ABOUT US
Wheelhouse Associates is led by Marty Siederer, a respected non-profit professional who is motivated by initiatives and projects that:
Forge connections between people and organizations
Unlock the potential to grow organizations through
Revenue generation
Training, coaching and mentoring volunteers and staff
Crafting and sharing stories that inspire and motivate others to help
​
Marty’s experience and accomplishments are highlighted by his tenure with The Leukemia & Lymphoma Society, where he helped build the Leukemia Cup Regatta campaign from two events in 1993 raising $30,000 into an international force that has raised a cumulative $73 million and galvanized support from a wide range of individuals, companies, foundations, communities and organizations. Along the way, Marty has brought volunteers and staff from all walks of life to work towards a common purpose. He currently serves in part-time roles as a development manager for CASA of Mercer and Burlington Counties (NJ) and a Partner/Coach for CauseMatch, an Israel-based online fundraising platform, and is a freelance writer for publications such as Sailing World and Cruising World magazines, and 1766, the Rutgers Alumni Association's magazine and eNewsletter.
Marty is a Rutgers University Senator, and serves as co-chair of the Rutgers Alumni Association’s Communications Committee. Marty is a past president of the Livingston Alumni Association and Rutgers Alumni Association, and a past member of the Rutgers University Alumni Association’s Board of Directors. Marty's spare time activities include hiking, crossword puzzles, theater and the arts.​
Marty Siederer Resume
Marty's Portfolio and Recognition:
Communications and Marketing
January 2021 Sailing World article about the impact of COVID-19
Steven Callahan profile in January 2021 Cruising World magazine
Leukemia Cup Regatta Fantasy Sail
​
Training/Coaching:
Pennsylvania Delaware New Jersey Distance Learning Association, 2006 Excellence at Work and Education Award
Facilitator for Strategic Planning and Organizational Retreats
​
Recognition:
Loyal Son of Rutgers - Rutgers Alumni Association, 2009
Scarlet Oak Meritorious Service Award - Rutgers Excellence in Leadership, 2011
President’s Award - Rutgers Alumni Association, 2016​
PARTNERSHIPS
We are proud to collaborate with these terrific partners!

NORTH STAR ADVANCEMENT
Helping Non-Profits Tap Into Regattas as a New Revenue Driver and Access to New High-Level Volunteers and Sponsors. Learn more
